Adexy is an interactive brand media platform that builds playable brand experiences natively inside Reddit — picks challenges, product finders, brand quizzes, and wardrobe builders. Experiences run on Devvit, Reddit's native developer platform, and are measured by session time and engagement depth not just impressions and clicks.

Interactive Brand Media • Where Attention Goes to Play

The average ad gives you 2 seconds.
We give you 15.

Reddit advertising that proves engagement, not just reach — powered by an AI-first creative engine.

Trusted by teams at

Coors Light • World Cup's Longest Coooors Chant Ever • By the Numbers

7x engagement vs. standard Reddit ad

1 in 4 engaged users gave 37+ seconds

782K+ Os added to-date

Read the case study →

Our Process

From brief to live.

Three steps.

Tell us the moment.

Share your campaign brief — the audience you want to reach, the cultural moment you're targeting, and the feeling your brand should leave behind. Adexy uses this to shape the experience concept from the ground up.

Review three concepts.

Within 24 hours of kickoff, Adexy delivers three interactive experience concepts tailored to your brand and target subreddit — picks challenge, product finder, brand quiz. You choose the direction and shape it.

It goes live.

Your experience launches natively inside Reddit's feed — built on Devvit, the same developer platform Reddit uses for its own products. Real community data. Live event triggers. No third-party wrapper.

FAQ

Common questions.

What is Adexy?

Adexy is an interactive brand media platform that builds playable brand experiences natively inside Reddit — picks challenges, product finders, brand quizzes, wardrobe builders, and more. Experiences run on Devvit, Reddit's native developer platform, and are measured by session time and engagement depth not just impressions and clicks.

How is Adexy different from standard Reddit ads?

Standard Reddit ads are static promoted posts. Adexy builds interactive experiences that users voluntarily engage with inside the feed — games, quizzes, product finders. The result is a 15-second interactive session vs 2 seconds of passive exposure from a typical display ad.

	Standard Reddit Promoted Post	Adexy Interactive Experience
Format	Static image or video post in feed	Playable experience embedded in feed
Avg. user attention	1–2 seconds	15 seconds
Measurement	Impressions, CPM, clicks	Session time, completion depth, engagement rate
Technology	Reddit ad-serving infrastructure	Devvit — Reddit's native developer platform

How long does it take to launch a campaign?

From brief to live in as little as one week. Adexy delivers 2-3 creative concepts within 24 hours of kickoff, then works with your team to refine and build the selected experience.

What ad formats does Adexy offer?

Adexy builds custom interactive experiences including sports picks challenges, brand IQ quizzes, product finders, wardrobe builders, and branded community challenges.

How does Adexy work with Reddit?

Adexy builds exclusively on Reddit's native developer infrastructure, Devvit, Reddit's developer platform. That matters right now: Reddit's interactive ad formats aren't broadly available until 2027. Working with Adexy is how brands access them today.

How does Adexy measure success?

Adexy reports on session time, engagement depth, not just clicks and impressions. Benchmarks include a 15-second average session dwell time and over 30-seconds for the most engaged audiences. Source: Adexy internal data, 2026.

What is Devvit?

Devvit is Reddit's native developer platform — the same infrastructure Reddit uses to build its own products. Adexy uses Devvit to embed interactive brand experiences directly inside Reddit's feed, with access to real-time data, community context, and live event triggers that standard ad-serving infrastructure can't access.

Every ad is an .app

Built on Devvit.

Reddit's own developer platform. Most brands run ads on top of Reddit. Adexy builds experiences inside it — on the same infrastructure Reddit uses for its own products.

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Reddit infrastructure. Not ad infrastructure.

Every experience runs on Devvit's native stack — real-time data layer, community-specific context, live event triggers. It behaves like a Reddit product because it's built like one.
Built for the community it runs in.

r/nfl and r/beauty are different cultures with different instincts for what earns attention. Adexy builds to the community, not to a generic Reddit format. That's why the experiences don't feel placed.
Not every second is equal.

Attention is the outcome, not the input. Session time, engagement depth — these tell you whether your brand earned its place in the feed, not just whether it appeared there.