Privacy Policy

Overview

Adexy, Inc. ("Adexy," "we," "us," or "our") operates an interactive brand media platform. We build and distribute interactive brand experiences across digital platforms. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our platform, website, and services (collectively, the "Services").

By accessing or using our Services, you agree to the collection and use of information as described in this policy.

Information We Collect

We collect information in the following ways:

Engagement Data

When users interact with an Adexy-powered brand experience, we collect anonymized interaction data, including session duration, completion rate, engagement depth, and in-experience actions. This data is aggregated and used to measure campaign performance. We do not attempt to re-identify individuals from this aggregated data, and we maintain technical safeguards to prevent re-identification.

Platform Inquiries

If you contact us to request early access, book a demo, or inquire about our Services, we collect the information you voluntarily provide, such as your name, email address, company name, and any other details you choose to share.

Usage Data

We automatically collect certain technical information when you visit our website, including IP address, browser type, referring URL, pages viewed, and time spent. We use this data to improve our site and Services. Under applicable law, IP addresses may constitute personal data; we treat them accordingly.

Cookies & Similar Technologies

We use cookies and similar tracking technologies to operate and improve our website. Cookies fall into the following categories:

• Strictly Necessary: Required for the website to function and cannot be disabled.
• Analytics: Help us understand how visitors interact with our site (e.g., Google Analytics). These are only set with your consent where required.
• Functional: Enable enhanced functionality and personalization.
• Advertising: Used to deliver relevant ads and measure ad performance across websites (e.g., the Meta pixel). Setting these cookies allows us and our advertising partners to recognize your browser across sites for retargeting purposes.

You can control cookie preferences through your browser settings or our cookie consent banner. Where required by law (including for EU/EEA visitors), we will obtain your consent before setting non-essential cookies.

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:

• Legitimate Interests: To operate and improve our platform, analyze usage trends, and communicate with prospective clients, where our interests are not overridden by your rights.
• Contract Performance: To respond to inquiries and fulfill service agreements with clients.
• Legal Obligation: To comply with applicable laws and regulations.
• Consent: For non-essential cookies and any other processing where we have requested your consent.

Where we rely on legitimate interests, you have the right to object to that processing. See the "Your Rights" section below.

How We Use Information

We use the information we collect to:

• Deliver, operate, and improve our platform and Services
• Measure and report campaign performance to brand clients
• Respond to inquiries and communicate with prospective and current clients
• Analyze usage trends and improve the functionality of our website
• Comply with applicable legal obligations

We share certain identifiers (such as cookie IDs) with advertising partners, including Meta, to support retargeting advertising. This may constitute "sharing" for cross-context behavioral advertising under the CPRA. We do not sell personal information for money. You can opt out of this sharing at any time. See "Your Privacy Choices" below.

Platform Partners

Adexy builds and distributes interactive brand experiences across third-party digital platforms. These experiences are subject to each platform's own privacy practices and terms of service in addition to ours. We encourage you to review the privacy policy of the platform where you engage with an experience for more information.

Adexy does not receive personally identifiable user data through these platforms. All interaction data we receive is anonymized and aggregated before transmission to our systems. As Adexy works with additional platforms, this policy will be updated to reflect any new data practices.

Information Sharing

We may share information in the following limited circumstances:

• Brand Clients. Aggregated, anonymized campaign performance data is shared with brand clients who commission our experiences. No personally identifiable information is included in these reports.
• Service Providers. We work with third-party vendors who assist us in operating our platform (e.g., analytics, hosting, scheduling tools). These vendors are bound by contractual confidentiality obligations and are not permitted to use your information for their own purposes.
• Legal Requirements. We may disclose information if required by applicable law, regulation, court order, or valid legal process.
• Business Transfers. In connection with a merger, acquisition, or sale of assets, information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a materially different privacy policy.

International Data Transfers

Adexy is based in the United States. If you are accessing our Services from the EEA, UK, or other regions with data protection laws, please be aware that your information may be transferred to and processed in the United States, which may not provide the same level of data protection as your home country.

Where required, we rely on appropriate transfer mechanisms such as Standard Contractual Clauses (SCCs) approved by the European Commission to ensure your data is adequately protected. You may request a copy of these safeguards by contacting us at privacy@adexy.ai.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Aggregated and anonymized campaign data may be retained indefinitely for benchmarking and product improvement purposes.

When personal data is no longer needed, we securely delete or anonymize it. If you request deletion of your data, we will fulfill that request within the timeframe required by applicable law, subject to any legal retention obligations.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

For California Residents (CCPA/CPRA)

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sharing: You may opt out of our sharing of personal information for cross-context behavioral advertising by clicking "Your Privacy Choices" in our website footer, or by enabling the Global Privacy Control (GPC) signal in your browser, which we will honor automatically.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

For EEA/UK Residents (GDPR/UK GDPR)

• Right of Access: Obtain a copy of your personal data and information about how it is processed.
• Right to Rectification: Correct inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data under certain circumstances.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Lodge a Complaint: You have the right to lodge a complaint with your local supervisory authority.

To exercise any of these rights, please contact us at privacy@adexy.ai. We will respond within the timeframe required by applicable law (generally 30–45 days, with possible extensions as permitted).

Your Privacy Choices

You can change your cookie and tracking preferences at any time by clicking "Your Privacy Choices" in our website footer. This reopens our consent controls, where you can accept or reject Analytics, Advertising, and Functional cookies individually (Strictly Necessary cookies are always on).

We also honor the Global Privacy Control (GPC). If your browser sends a GPC signal, we automatically treat it as an opt-out of sharing your personal information for cross-context behavioral advertising, without any further action on your part.

For EU/EEA and UK visitors, we do not load Analytics or Advertising cookies (including Google Analytics and the Meta pixel) until you provide consent. Rejecting or narrowing your choice later will stop those scripts and clear the associated cookies.

Data Breach Notification

In the event of a data breach, we will notify affected individuals and relevant authorities as required by applicable law.

Children's Privacy (COPPA)

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. Our experiences are deployed within third-party platforms, which are subject to those platforms' own age verification and children's privacy policies.

If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us at privacy@adexy.ai.

Security

We implement reasonable technical and organizational measures to protect the information we hold against unauthorized access, disclosure, alteration, or destruction. These measures are reviewed and updated regularly in line with industry standards.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date at the top of this policy and, where required or appropriate, notify you directly via email or a prominent notice on our website at least 30 days before the changes take effect. Your continued use of our Services after any changes constitutes acceptance of the updated policy.

Contact

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us at:

Adexy, Inc.
Email: privacy@adexy.ai
Website: www.adexy.ai